About the project

Sustainable clothing made using a variety of organic fabrics and natural dyes that are sourced and produced in India.

The Objective: A new brand identity that would represent the brand's values of body positivity and gender fluidity with ease.

The Outcome: A compelling visual identity that showcases the power of being comfortable in one's own skin.

The monogram is meant to showcase a silhouette of a confident & comfortable individual, which is completely in line with the brand's values. 


Year: 2020

Working with Kajol was an absolute pleasure, we had a brief discussion of what I wanted my brand to look and feel like, and Kajol took care of everything else from the brand identity to the creating of our brand logo that we currently use and love! She was very understanding and accommodating through the entire creative process, making the brand identity process seamless.

- Hansika Chhabria, Co-founder