About the project

Toxin-free cleaners with plant-based ingredients.

The Objective: A bold, playful identity that makes cleaning fun.

The Outcome: The creative execution centred around creating a colourful and engaging personality with clean yet striking visuals highlighting the purpose and hero ingredient of each product.


Year: 2019 - present

"Kajol is a star. I've worked with her on the brand identity, design language and subsequent work for our D2C launch. She grasps the brief very quickly, is open to iterating and has a fantastic turn around. I recommend her highly to consumer brands with a younger, more international and premium inclination."

- Simran Khara, Founder